District Manager

As District Manager Patricia is responsible for overseeing 10 stores at the West Coast and ensure their success at all levels including sales, proper hiring, following procedures, and inventory protocol.

Patricia started in 2010 as an associate in the company at The Outlet Shoppes at El Paso store, a few weeks later, she got promoted to Key Holder. During the years she had the opportunity to support the Calexico store in the Holiday season, after this, she was called to be part of the opening team in Parfum Europa in Palm Beach Outlets. Later in 2014, she went to support the store in Tanger Outlets Phoenix, and a month after she was promoted to Store Manager in The Outlet Shoppes at El Paso.

In 2019 she was promoted to Area Manager, and after three months, she was promoted to the position of District Manager.

Patricia has a degree in Psychology, and she worked in the area of Human Resources in the manufacturing industry, she also worked teaching classes at the University of Juarez, Mexico, in the Psychology Faculty. She has a master’s in Family Therapy. She did counseling for students at University and High school.

She had an office giving marriage and couple therapy. Patricia had to move to the United States, and that is when she started her work at Perfumes 4U until the present.

She loves her job dealing with people, helping them supporting and giving her experience. She has a daughter and a son and three beautiful grandchildren.