A Gift For Him Is Really a Gift For You

Finding that guy who you want to share your life with can be a complicated task. The attraction is the easy part. You approve of his height and weight. You adore his smile. He’s fun and funny and a great conversationalist. He has a thriving career. The vehicle he drives is impressive. His home is functional.

The more challenging of your criteria is his style. You have a particular image of the man he should be. He needs to be a heart-throb to your friends, successful to your business associates, and a catch to your family. You don’t want to change him, but let’s just say you may need him to…update.

Valentine’s Day may be the perfect time for you to do just that. Have him leave those old jeans back in the last decade and get the latest fit, or encourage that bachelor pad to get a little color, or have him ditch the old duffle bag for the newest briefcase.

How about him getting the latest scent…a newer, fresher, more intriguing cologne that will inspire him to do that updating? In the process, he will be inspiring you to be that affectionate, cuddling, and playful partner that he loves. So, a gift for him is really a gift for you!

A few of the most popular recent men’s colognes are these:

Acqua di Gio Profumo by Giorgio Armani: A spinoff of the iconic Acqua di Gio (introduced in 1996), this newer scent was introduced in 2015. It has the classic aquatic freshness, but incorporates incense to deliver a woody base note. The depth of this fragrance is pleasantly unique. An Eau de Parfum that is much better for fall and winter, or cool summer night.

La Melodie by Claude Marsal: Accords of leather and whiskey compose this amazingly smooth scent…like a good drink. The aromatics allow this fragrance to be worn year-round, and the warm spicy notes allow it to keep its sillage. Launched in 2017, this is a highest-quality Eau de Parfum of 24% fragrance oil. He will be confident with this on him, and you will melt in his arms!

Dylan Blue Pour Homme by Versace: This romantic fragrance has an aquatic base with strikingly noticeable black pepper and incense top notes. Picture a nightly, oceanic breeze where you will want him to keep you warm. An Eau de Toilette that is fragrance-based.

La Brise by Gerard Monet: Launched in 2017, this newer Eau de Parfum is the opposite of Dylan Blue. This fragrance speaks of light, summer breeze that’s fresh and fun. The quality is instantly appreciated as it is marketed as affordable luxury.

Extreme Pour Homme by Puccini: Cedarwood, bergamot, and vetiver are mixed with black pepper to create a genuinely appealing scent. Perfect for a distinguished gentleman to wear while in the conference room or enjoy the hot spot in the city. He’ll get noticed, and you’ll be there claiming your territory while at his side. An Eau de Parfum of substantial quality.

So, you’re updating him. That’s fine. It’s not like you are trying to change him or mold him. You just want him to be in with the times, and in return, he will be sexy, confident, and stylish for you.

By Eric Lundeen

Eric Lundeen is the store manager at Perfumes 4U store located at St. Louis Premium Outlets. He is an expert fragrance consultant

A Sweet Valentine: The Best Sweet Fragrances For Her

The common, modern Valentine’s Day is a specifically celebrated day to show appreciation and love for your significant other. You get so wrapped up in the day to day routine, sometimes you don’t stop to say “thank you” and “I love you” when you should, much less at those unexpected moments. So, maybe she’s your perfect wife who is an entrepreneur but also takes charge of the house, or she’s the most fantastic girlfriend that tutors you in math, or she’s become your fiancé, in part, because she can finish your sentences before you’re done speaking. It should be your intention to admire and acknowledge her even if it’s just this one day.

You can express that intention like many others and purchase flowers and candy, or you can be extraordinary and treat her to something else sweet… new perfume. Don’t be intimidated by the unknown and afraid of making a mistake. Don’t think it may be too luxury-expensive. And yet, don’t just purchase the same, but safe, the perfume she’s had for years.

First off, let me empathize with you if that’s who you are, but also let me encourage and empower you. Take the time to shop, scent and discover so many amazing fragrances that not even she knows are available. It shows you’re invested in her personal beauty care because you want her to feel a spirited newness of confidence, boldness, and freedom. I believe she would be impressed with you!

A few great sweet boutique perfumes that can’t miss are these:

L’Univers by Gerard Monet: A newer fragrance launched in late 2017 that is indulgently sweet; notes of vanilla, patchouli, and cedar provocatively capture your attention; an oil-based Eau de Parfum of affordable luxury.

Lovely Night by Puccini: An elegant and nearly formal scent for that special occasion; sweet vanilla is abundant with a powdery cashmere and sandalwood base; this Eau de Parfum is an impressive attention- getter.

La Noche by Claude Marsal: A sophisticated and bold sweet scent derived from gardenia and other white flowers; perfect for the glamorous and expressively confident woman; a highest quality Eau de Parfum of 24% oil.

Fuchsia Diamond by Geparly’s: A best-selling, boutique Eau de Parfum from the Absolue line of fragrances that incorporates a softer sweet scent; enduring notes of magnolias, citrus, and amber promote sexy, fun, and lively…all in a transparent, fuchsia-colored bottle.

Moonrise Elixir by Gilles Cantuel: A seductive fragrance of rum and passion fruit make this sweet scent amazing; also composed of soft vanilla and tonka bean; an Eau de parfum that is truly for a woman who knows what she likes, and she’s not afraid to show it.

Whether you two have been together for weeks or decades, share something that could be very personal. Maybe the new, sweet fragrance is refreshing because of it out of her comfort zone. Perhaps you inspire her to update her style. Perhaps she just grows to like it because it’s from you. However the outcome, she happy—after all, isn’t that what Valentine’s Day is about? Making her feel special and loved!

As always, remember Perfumes 4U is here to help this Valentine’s holiday. We will assist you with any of these boutiques as well as a large selection of designers, classics, and new arrivals. Her happiness is our goal, too! Also, we’ll tell you about our Valentine’s contest via Instagram…that could be special for both of you!

By Eric Lundeen

Eric Lundeen is the store manager at Perfumes 4U store located at St. Louis Premium Outlets. He is an expert fragrance consultant

Did you Know About the Perfume Trend: Blending Fragrances ?

Take a look in your wardrobe closet and notice all the different manufacturer labels. A designer shirt (or blouse), a boutique tie (or scarf), a pair of gabardines (or leggings), and a dress pair of footwear. Rarely are all of them the same maker. Yet you enjoy each of them when blended together to create a style. Your style.

Another example of creating style is the recent, ever-increasing trend of blending fragrances. Tired of the same scent you wear every day? You know it’s your favorite and in some ways, it smells like “you.” But you can keep your mainstay and mix a new, fresh scent to compliment it.

I would attest there are eight main fragrance families: floral, sweet, fruity, oriental, spicy, woody, fresh, and citrusy. Most fragrances are a combination of at least two or more of these. Within each of these categories are the multiple notes (similar to “ingredients” as discussed in the previous blog) that compose the fragrance.

For example, in women’s fragrances, Gucci Bamboo by Gucci is fresh, woody and floral; Glam Jasmine by Michael Kors is oriental and floral, and Light Blue by Dolce & Gabbana is citrusy and fresh.

As for the men, examples would be Sauvage by Christian Dior is spicy and woody; Acqua di Gio by Giorgio Armani is fresh and citrusy; and Invictus by Paco Rabanne is fresh, fruity, and woody.

The scents that mix the best are those that resonate with your body chemistry the best. There is no textbook of rules. It would be easy to say two fragrances can mix well. I think blending the fragrance families is a better plan. Experiment with them. Spray your pulse points (wrists and neck). Identifying the multiple scents while being blended is a good indication that it is favorable to your body. Your nose will tell you if it’s not.

So, what’s your new style for 2018? Maybe a new scent—incorporating your fav with a twist—a blended fragrance that’s your style. Explore and you might just be pleasantly surprised.

As always, remember Perfumes 4U is here for you. Designers, boutiques, classics, and new arrivals…we have them in-stock now. Come in and we’ll do some blending. We love to be on top of the style trends right with you!

By Eric Lundeen

Eric Lundeen is the store manager at Perfumes 4U store located at St. Louis Premium Outlets. He is an expert fragrance consultant

Did you know We’re Part of Fragrance History, too

Using perfume is a common occurrence for most of us in the industrialized parts of the world. Also, for most of us, we may not even recognize how much we “fragrance” ourselves throughout the day.

In the routine of nearly every morning, we “get ready” to go somewhere (work, school, even just the mega grocery stores). As we shower, moisturize, deodorize, brush, spray perfume/cologne, we constantly fragrance ourselves.

How about the rest of the day? I’m not sure about you, but I wash my hands about 20 times a day. As I clean and disinfect my workspace, I fragrance. Later at night, I will throw a load of laundry in the washing machine right after washing the dinner dishes and…you guessed it, I’m “fragrancing” again?

So, what’s my point here? Nearly everything we use to clean and care for our clothes, our belongings and ourselves has perfume in it. Our soaps, moisturizers, deodorants, toothpaste, cleaning wipes, and detergents are all scented…with some form of perfume. We may have lavender shower gel, mint toothpaste, and lemon-fresh dish detergent.

Our part in fragrance history is the continued amount of fragrance, especially synthetic scents; we use every day. We demand it and we expect it. We’re always trying to smell great.

Throughout history, different civilizations have used fragrances in their daily lives also. Arguably, the ancient Egyptians were the first to use them. In the form of incense and myrrh, they tried to please their gods. From 3300-1300 BC, Indian lovers used frankincense and Cyprus for lovemaking preparations. Royalty and the elite wealthy of the 16th century wore perfumed gloves to mask body odors of poor, or lack thereof, hygienic practices, at that time.

Now, you can take notice of our daily scented products by recognizing the existence of their fragrance. You can appreciate the prior civilizations paving the way for the many uses of perfumes. Thankfully, though, we won’t be spraying any incense on our possessions or ourselves.

By Eric Lundeen

Eric Lundeen is the store manager at Perfumes 4U store located at St. Louis Premium Outlets. He is an expert fragrance consultant

Fragrance is Like Food

In our first blog, we encouraged ways to love your fragrance and love it longer. This week, we’ll focus on WHY you love it. What captures your nose and what is repugnant? What draws your interest and what makes you run?

So, how is it that fragrance is like food? To prepare a meal is to compose a fragrance. Let me explain. A chef doesn’t just cook the entrée as it is; he adds ingredients to make the entrée flavorful. So, too, does a master perfumer add notes to make a fragrance creation.

There are three notes that compose a fragrance:

  • Top Notes (also known as Head Notes): The initial scent of the fragrance comes from these. The beginning impression may intrigue or repulse someone, even before it settles. They are light and aromatic, usually containing citrus and/or herbs. Although these are distinctive, they dissipate quickly and transition to the next notes.
  • Middle Notes (referred to as Heart Notes): The base, or “heart of the perfume”, will endear itself to you much longer than the top notes and form a pleasant scent that will also bond with the final notes.  Examples of these are florals (rose, jasmine, and lavender); fruits (mandarin oranges, pink grapefruit, and berries); and spices (cinnamon, pepper, and cardamom). Most often, these notes need 15-30 minutes to fully develop to your skin.
  • Base notes are the final and strongest of the three notes. They contain the fixation of up to eight hours and many times determine the overall quality of the body of the scent. In both women’s and men’s perfumes, these may include vanilla, musk, and cedarwood. Other common notes are oakmoss, tonka beans, and vetiver.

Each of these three notes is combined with water, alcohol, and oils to complete the composition of the fragrance.  My best suggestion when exploring a new fragrance is to allow it to “dry” and calm so you can appreciate the full scent.

A well-seasoned, perfectly cooked seafood entrée will have ingredients that are pleasing to our taste buds, while a fragrance has notes that stimulate our olfactory sense. So, in comparison, ingredients make food delicious while notes make a fragrance delightful! Enjoy!

By Eric Lundeen

Eric Lundeen is the store manager at Perfumes 4U store located at St. Louis Premium Outlets. He is an expert fragrance consultant

Did you know you can make your perfume last beyond that mid-morning coffee break?

Welcome to our first ever Perfumes 4U blog!

We want you to be individualistic, knowledgeable and inspired about bath, beauty, and most importantly fragrance so you can wear these with confidence every day. Everyone wants to feel great…and it never hurts to be noticed!

Our initial topic is one that many question, but few have discovered the facts of having perfumes last longer. Whether you are a fragrance connoisseur or a novice, you will either dispel the myths or learn the ropes.

So, how can we make our amazing fragrances last beyond just that mid-morning coffee break? We have done the research for you, and these ten easy steps will help you enjoy your scent and love it longer:

  1. Make an informed purchase when choosing the right fragrance for you. Ask questions of your fragrance consultant about the quality. When possible, buy an eau de parfum because these fragrances are manufactured with more oil-based contents (rather than eau de toilette which is water-based).  Usually, there is very little price difference, but there is a noticeable increase of silliage — the amount of fragrance that lingers in the air when being worn.
  2. Immediately after showering, use a moisturizing lotion thoroughly over your skin. This will interact with your skin’s natural oil. In doing so, your pores will retain your fragrance.
  3. Spray your perfume on warmer areas of your body, known as pulse points, such as your neck and wrists. Heat can activate the fragrance notes.
  4. Allow your perfume to “breath.” As your fragrance distributes along your body, let it dry by air. When rubbing it together, you will dilute the fragrance notes faster.
  5. Using your brush, gently massage your hair with your fragrance. Just do a small spritz on it before combing.
  6. If available, purchase the shower gel, lotion, body mist, and perfume all of the same scents. Doing so will increase your continued aroma throughout the day.
  7. Line your dresser drawers with scented tissue paper of your fragrance. As your clothes are folded, they will absorb the scent.
  8. Store your perfume in a dry, room-temperature place. Because temperature and humidity can alter the complexity of the fragrance, keep it away from windows, air vents, … and your fridge!
  9. Use each of your fragrances only when they’re in season. Citrus and fruity fragrances are great for summer but do not always hold in the winter. On the contrary, oriental and woody fragrances are perfect for fall and winter, but can become an odor (rather than a becoming scent) in the summer.
  10. Finally, when traveling, have a travel atomizer. You will be able to have that extra spritz in between business meetings or before dinner.

We hope these simple, yet effective, tips allow you to appreciate your fragrance more and longer. And remember, when looking to replenish your fragrance or wanting to explore a new scent, Perfumes 4U is ready to help. Our trained, professional staff in each location has the passion, product knowledge, and customer service to make your next purchase a satisfying experience.


By Eric Lundeen

Eric Lundeen is the store manager at Perfumes 4U store located at St. Louis Premium Outlets. He is an expert fragrance consultant